I found this interesting blog post by master blogger Darren Rowse today talking about how to efectively use Twitter:

Is your purpose to connect with friends and family? Is your purpose to share important updates to customers of your store or online business? Is your purpose to attract potential clients and to give them an understanding of why they should choose your product or service?twitip.com, Twitip, Dec 2009

You should read the whole article.

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